IDENTITY
ROLL-OUT

Making Noise with a rebrand for Swoop Social

2024

Built by an ex-player and a creative strategist, Swoop is a full-service marketing agency that thinks like a strategist and feels like a fan.They’d been working with a limited brand identity, and needed a better way to show up. Something that captured their unique position between culture, football, players, fans, and brands. We built a brand rooted in cultural literacy, one that connects far beyond the terraces.

Swoop is a full-service marketing agency that thinks like a strategist and feels like a fan.

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At the heart of the identity system is a conjoined moon and sun logomark, symbolising the liminal space between night and the next day. The party after the party, an “in-between” time, when instinct, creativity, and a willingness to take risks open the door to exciting new possibilities.

The logo system has dual logotypes: a modern sans serif for clean, professional contexts and a bold display typeface that embodies the studio’s playful spirit.
This versatility allows After Party Studios to “turn the dial” on the personality of their brand, adjusting the tone and presence depending on the audience.

Built in Figma, this set of editable templates makes delivering tasty pitches and presentations a dream.

”Angel & Anchor completely transformed our brand. The new designs are stunning and really capture who we are as a business now. Our team is proud to represent the brand, which means a lot to us. Plus, having a diverse range of assets and clear brand guidelines has given us a consistent voice everywhere. Our new logo system is super versatile, and it’s been great for making sure we stand out to our target audience.”

”What really stood out was how A&A pushed us to think differently, removing the noise and helping boil down the brand to its essence before building out the identity we have today. The process was a lot of fun, like archeologists dusting back the layers of dirt to discover who we really are.”

^{- Ben Doyle, APS Founder}