Strategy
Identity
Copywriting
Packaging
Roll-Out

Helping Lost & Found share their story with their first rebrand

2020

Lost & Found is a coffee and eatery brand in Northern Ireland. Since their launch in 2014, they have established themselves as one of the best best speciality coffee shops in the country.

Rooted in the North coast, their location is core to their being. Quite simply, Lost & Found is as much the coast as the coast is Lost & Found. This time in 2019, we started with a strategic process which would lead to a new identity, multiple deliverables and a new language that was included by the local landscape as much as their ethos.

When approaching the rebrand of Lost & Found it was clear that they are already a strong, positive personality through the life of their two cafes. It was the job of Angel & Anchor to help define who they are through a strategic process which would lead to a new identity, tone of voice and language that was influenced by the local landscape as much as their ethos.

“Angel & Anchor helped us reimagine and breathe life into the Lost & Found brand. Rather than a ‘quick look under the bonnet’, the team guided us to ask more searching questions about our brand, helping us get to a much more satisfying and solid end point.
This root and branch approach helped us achieve a true representation of Lost & Found and grow our audience far beyond our expectations. I would unhesitatingly recommend A&A and am grateful we have built a strong long-term working relationship.”

^{-Dave Lynas, Founder of Lost & Found}