Identity
Photography
Web Design
A Full Circle Packaging experience with Dublin Coffee Roaster
2022
Full Circle Coffee Roasters is a Dublin-based speciality roaster actively building sustainable practice and adopting a humanist approach within the coffee industry. In collaboration, we helped develop a identity and packaging system that express the story of their full circle approach to coffee production.
Full Circle’s main slogan, 'What Goes Around,' serves as a wise reminder to fight the good fight in life and industry. The invisible second half of the phrase naturally echos in the customer's mind and allows for connection and understanding of Full Circle's personality and values.
Together, Full Circle's use of negative space, splashes of colours, ironic semi-circles and a motif of connection speak to the idea of realisation. Geometry plays among the brand elements and builds on a Swiss design influence rooted in simplicity, reflecting Full Circle's approach to life and coffee. What goes around…
