We helped Dublin-based coffee roaster, Full Circle develop a new brand identity and packaging design as part of their rebrand. Originally using kraft paper bags and clip-on labels, it was time for these guys to adopt a brand that better reflected the high quality of their coffee. We used negative space, splashes of colour, ironic semi-circles and a motif of connection in logo and packaging design to speak to the company name and values. These bags were built to stand out on shelves, with the half-circle becoming complete when stacked together. What goes around...